…but you just know at some point in the next 100 words or so we’re going to say we’re exactly the agency you need. That’s how it usually goes. You come along with your own, unique business challenge and the agency says, blow me if that’s not exactly the business challenge our agency was made for. Whatever the question, the solution always looks just like the agency.
At Founded we have another idea. Scroll down to find out more.
To our minds there’s really only one way an agency can have exactly the capabilities you need. And that’s if it’s shaped entirely around your business objectives. That means seeing things from your point of view first, then working with you to develop strategy and creative solutions, and only after that, orchestrating the right talent to deliver the plan.
Founded is a nucleus of business minds, strategists, planners, behaviourists, creatives and project managers. Our centre of gravity is strategy and planning, but we are not a strategy and planning shop in any conventional sense. Instead we are equipped to go from strategy to creative ideas to the delivery of full-scale, multi-channel, multi-market campaigns. We’re flexible about how we do this. We can scale up by drawing upon our ‘bench’ of partners, or we can work as an independent lead agency, giving focus to a client’s existing roster.
At Founded, we’re fascinated by the way humans behave, how we make choices. The more we understand behaviour, the more we believe we can shape the way people act in decisive moments. This kind of thinking touches upon every aspect of a brand and its place in a customer’s world.
It is exciting, powerful stuff. It leads to more than copy and layout. It leads to creative solutions not just creative work.
We don’t want to be the ‘them’ in a ‘them and us’ situation. We prefer to be thought of as colleagues, which means being open and collaborative in the way we do things. We want to work closely with you, though we’re certainly not here to do your job. What we will do is bring the skills, insights and connections you probably can’t find inside your business (though you wish you could).
It’s everything you think you need an agency for – but entirely on your terms.
Labels like ‘traditional’ or ‘new’ don’t distract us. Whether we’re talking TV or tweet, app or ad, it’s all just media. How we make it work together is where the opportunity lies. If a 30-second spot gets the job done, so be it. If we can make your money work harder by digital means, we’ll do it. If new packaging is the solution, we’ll tell you. Founded isn’t tied to any one version of the future.
We’re free to figure out what’s best for your brand, your challenge – and then make it happen.
When it comes down to it this is our promise. We fuse insight and strategy to develop smart creative solutions that shape the way people feel, think and behave for the commercial benefit of our clients. And if that means we invest time, resources and capital into new product development and business ideas in partnership with our clients then so be it. It’s about sharing the risk and putting our commercial nous where our mouth is.
