PUTTING THE INDIVIDUAL AT THE HEART OF FASH-TECH

PUTTING THE INDIVIDUAL AT THE HEART OF FASH-TECH

By Katy Bloomfield, PR & Content Account Director Digital technology has radically transformed the way we buy clothes today, affording shoppers greater and more instant choice than they’ve ever had in price, brand, style and with a range of delightful delivery options. For retailers too, the digital boom has created more global opportunities – and … Continue reading PUTTING THE INDIVIDUAL AT THE HEART OF FASH-TECH

November 15th, 2017 by Founded

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BEHIND THE WALLS OF CREATIVITY

BEHIND THE WALLS OF CREATIVITY

By Richard Phillips, Junior Planner Attending David Eagleman and Anthony Brandt’s recent talk on ‘Creativity and Innovation’ made me think differently about how to approach problems. Here’s a summary of what I learned. Creativity and innovation are words we hear so often. But, leading neuroscientist David Eagleman and composer Dr. Anthony Brandt unveil a deeper … Continue reading BEHIND THE WALLS OF CREATIVITY

November 10th, 2017 by Founded

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WHY IT’S TIME TO RETIRE OUR ASSUMPTIONS ABOUT ‘OLD AGE’

WHY IT’S TIME TO RETIRE OUR ASSUMPTIONS ABOUT ‘OLD AGE’

Kathleen Sayers, Junior Planner & Maria McHugh, Planning Partner In a recent thoughtful piece by strategist Madeleine Young of BBH she rails against the stereotyping still prevalent in advertising, despite the progress that’s being made in wider culture. One form of stereotyping her article doesn’t mention relates to how advertising, and broader culture, continue to … Continue reading WHY IT’S TIME TO RETIRE OUR ASSUMPTIONS ABOUT ‘OLD AGE’

October 19th, 2017 by Founded

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Making mobile security simple with Samsung Knox

Making mobile security simple with Samsung Knox

By Bobby Charlton, Client Director: Samsung Knox is one of the most advanced mobile security products available, being used by 30 governments and many more organisations worldwide. However, as you might expect such strength comes with complexity. Telling people about the vast array of features, some which go beyond what we see as traditional mobile … Continue reading Making mobile security simple with Samsung Knox

August 31st, 2017 by Founded

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Facebook Watch is not a physical watch

Facebook Watch is not a physical watch

By James Perea, Senior Business Analyst: It’s a streaming service aimed at taking on YouTube and Netflix – but with the addition of more social interactivity synonymous with the Facebook platform. Facebook has been gearing up for video for a while now – check your own news feeds and just count. In a couple of … Continue reading Facebook Watch is not a physical watch

August 24th, 2017 by Founded

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EVERGLOW

EVERGLOW

Dear Phoebe,  I remember the first time I met you. I liked you straight away. You were warm and genuine. And overtime I saw that you were kind and smart too.  A talented creative making work that worked …  getting people buying fruity yoghurt drinks and winning our little old agency a growing list of … Continue reading EVERGLOW

August 7th, 2017 by Founded

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RETAIL IS DEAD. LONG LIVE RETAIL

RETAIL IS DEAD. LONG LIVE RETAIL

By Maria McHugh, Planning Partner: I was in Manhattan last week for the first time in a few years. As I walked around all my favourite neighbourhoods there was something I just couldn’t ignore – all of the vacant retail spaces. My once go-to retail destinations like Soho and Bleeker Street seemed to be pale … Continue reading RETAIL IS DEAD. LONG LIVE RETAIL

July 27th, 2017 by Founded

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Founded’s Summer Party

Founded’s Summer Party

By Oliver Porter,  Client Executive It’s that time of the year again, when Founders get out and about and celebrate the summer. As always, the exact proceedings of the day were a closely guarded secret. The first surprise that greeted the agency was a menagerie of animals – not your run-of-the-mill kind – which we … Continue reading Founded’s Summer Party

June 23rd, 2017 by Founded

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OUR NEW ZIPCAR FLEX CAMPAIGN

OUR NEW ZIPCAR FLEX CAMPAIGN

By Maria McHugh, Planning Partner Here’s our new campaign for Zipcar, to announce the launch of their new Zipcar Flex service that allows members to drive and pay for cars by the minute within London’s new Zipzone (currently in South London), and then leave the car at their destination and walk away. It’s an eight-week … Continue reading OUR NEW ZIPCAR FLEX CAMPAIGN

June 16th, 2017 by Founded

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Samsung presents: The Open Economy

Samsung presents: The Open Economy

By Mike Marshall, PR Account Executive: For years a new era ushered in by technological change has been foretold, but now – according to Samsung – it is upon us. And, thank goodness, it’s not looking at all as pop culture predicted (think Terminator). The reality is in fact shaping up to be rather pleasant. … Continue reading Samsung presents: The Open Economy

April 7th, 2017 by Founded

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