Founded’s Summer Party

Founded’s Summer Party

By Oliver Porter,  Client Executive It’s that time of the year again, when Founders get out and about and celebrate the summer. As always, the exact proceedings of the day were a closely guarded secret. The first surprise that greeted the agency was a menagerie of animals – not your run-of-the-mill kind – which we … Continue reading Founded’s Summer Party

June 23rd, 2017 by Founded

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OUR NEW ZIPCAR FLEX CAMPAIGN

OUR NEW ZIPCAR FLEX CAMPAIGN

By Maria McHugh, Planning Partner Here’s our new campaign for Zipcar, to announce the launch of their new Zipcar Flex service that allows members to drive and pay for cars by the minute within London’s new Zipzone (currently in South London), and then leave the car at their destination and walk away. It’s an eight-week … Continue reading OUR NEW ZIPCAR FLEX CAMPAIGN

June 16th, 2017 by Founded

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2017 General Election: Digital, Politics and Brands

2017 General Election: Digital, Politics and Brands

By Oliver Cook, Planning Intern The upcoming summer election gives the opportunity to think about how digital advertising can be used by the political parties and the ways brands can use digital in this political world. The election’s short notice means digital advertising on social media that’s differentiated and trackable is a convenient tool that … Continue reading 2017 General Election: Digital, Politics and Brands

May 18th, 2017 by Founded

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Samsung presents: The Open Economy

Samsung presents: The Open Economy

By Mike Marshall, PR Account Executive: For years a new era ushered in by technological change has been foretold, but now – according to Samsung – it is upon us. And, thank goodness, it’s not looking at all as pop culture predicted (think Terminator). The reality is in fact shaping up to be rather pleasant. … Continue reading Samsung presents: The Open Economy

April 7th, 2017 by Founded

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The post-truth world: Fact or Fiction

The post-truth world: Fact or Fiction

By Joanna Uniwersal, Strategic Planner: We’ve found ourselves in the post-truth era where truth (in the scientific sense, not philosophical) is no longer certain. What is true, or verifiable, backed up by facts and evidence, ceases to be the most important, and paves the way for information that is considered ‘credible’ because it seems to … Continue reading The post-truth world: Fact or Fiction

March 23rd, 2017 by Joanna Uniwersal

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Point A Hotels lands

Point A Hotels lands

By Maria McHugh, Planning Partner: We pride ourselves at Founded in how we apply strategy and creativity to help our clients drive their commercial agendas. The opportunities don’t get much more exciting than being asked to launch a totally new hotel brand in the fiercely competitive budget space, in only 6 months. Thank you to … Continue reading Point A Hotels lands

February 27th, 2017 by Founded

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P&O CRUISES: THE NEXT LEG OF THE JOURNEY

P&O CRUISES: THE NEXT LEG OF THE JOURNEY

By Maria McHugh, Planning Partner: Our new P&O Cruises commercial launched on Christmas Day 2016, kicking off the most important sales period of the year. This year’s instalment communicates the sense of choice and freedom to ‘holiday your way’ on a P&O Cruises holiday. We’re really proud that the “This is the Life” campaign is … Continue reading P&O CRUISES: THE NEXT LEG OF THE JOURNEY

February 8th, 2017 by Founded

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BRANDS TO BE GRATEFUL FOR

BRANDS TO BE GRATEFUL FOR

By Maria McHugh, Planning Partner: As the season of goodwill is now upon us we thought it would be interesting to ask which brands us founders have been most grateful for in 2016. It might seem a strange question, perhaps overinsinuating the role that any brand could play in people’s lives, but what was quite … Continue reading BRANDS TO BE GRATEFUL FOR

December 19th, 2016 by Founded

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bill.i.am at the Science Museum

bill.i.am at the Science Museum

By Oliver Porter, Account Executive: When I had mentioned to friends and colleagues that I was attending an event (hosted by the Evening Standard) that both Bill Gates and will.i.am were speaking at, I was greeted with confused looks. Why were a tech billionaire and a music artist doing a talk together you might ask? … Continue reading bill.i.am at the Science Museum

November 10th, 2016 by Founded

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SOCIAL CRM: CONNECTING AUDIENCE GROUPS WITH FT’s BREXIT COVERAGE

SOCIAL CRM: CONNECTING AUDIENCE GROUPS WITH FT’s BREXIT COVERAGE

By James Perea, Business Analyst & Matt Jamieson, Client Manager: How do you get cut through during the most talked about political event to happen in a generation? As global CRM agency to the Financial Times, this was our challenge during the lead-up-to and fallout from Brexit. The objective was clear: we needed to drive … Continue reading SOCIAL CRM: CONNECTING AUDIENCE GROUPS WITH FT’s BREXIT COVERAGE

November 3rd, 2016 by Founded

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