Savings-as-a-Service

Coupa help the world’s best businesses save $millions every year. “Savings-as-a-Service” is the Founding Idea that brought this purpose to life, built brand fame and fuelled growth as they headed towards their successful IPO.

In activating this Founding Idea, we created a Customer Participation Platform that has generated over 70 customer videos plus lead generation content and tools – powerful fuel for digital and social channels.