Empowering tradesmen to feel unstoppable

‘Feel Unstoppable’ is the platform we created for HSS Hire. Against the backdrop of early
starts, physically demanding work and time pressures to get the job done, we are delivering
national campaigns across radio, out of home, digital and press.These recognise the
plight of the UK’s tradespeople and helps position HSS Hire as the tool and
equipment hire company that is supporting and empowering the UK’s tradespeople.

Getting Britain back to work

As the trade return to their cold and wet work-sites in January, we thought we’d give them a helping hand. The HSS Breakfast Van was available to work-sites across London, they just had to ask on Twitter & Facebook. The campaign was supported with local radio and activity on the ground.

Bringing the brand closer across the UK

The trade are driven by convenience – they want to get what they need, when they need it. That means going to their closest hire shop. So how could we deliver the message that no matter where they are, their closest HSS is just around the corner? Using advanced mapping techniques and working with Experian, we were able to create a single powerful message that could be used on bus backs across the UK. This simple campaign drove awareness and sales across the country.