Launching a new kind of smoothie
‘Unbelievably Smooth’ is the campaign idea to launch YAZOO’s new yogurt smoothies. To drive permissability with mums whilst attracting families more broadly, TV, radio, digital
and social channels have been deployed to showcase the product ingredients of yogurt,
fruit and oats in a universally fun and imaginative way. Tracking results show key
measures have both exceeded targets and category benchmarks
Launching an ‘Unbelievably Smooth’ website
To support the launch of YAZOO’s new yogurt smoothies, Founded created the ‘Unbelievably Smooth’ website with an innovative horizontal parallax experience to showcase the full range of YAZOO products and the new brand world.