Building on the story of Next

For SportsAid’s 40th year we worked with the current generation of young athletes and members of the charity’s glittering alumni to continue our story of ‘the next’.

In our new film – created in collaboration with our friends at Hogarth – we celebrate the effort, commitment and dedication required to fulfill a dream whilst directly reaching out to the charity’s audiences for support.


Helping the next generation of GB athletes succeed

‘I Will Be Next’ is the Founding Idea created for SportsAid. Over 80% of Team GB’s medal winners at London 2012 were supported by SportsAid. We wanted to capitalise on the emotion of the games to remind people of the need to support the next generation of elite athletes. ‘I Will Be Next’ demonstrated just how committed SportsAid athletes are to becoming our future sporting stars and heroes. Donations have rocketed and so has the charity’s profile – HRH The Duchess of Cambridge is now a patron.