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Founded Blog, Founded Thinking

Middle aged ‘til I die - the event

After more than 100 hours of ethnographic research, expert interviews trend analysis and report writing, we finally held our Middle Aged Til’ I Die event – a panel session and debate - at the Ivy Club, London.

March 6th, 2019
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Founded Blog, Founded Thinking

Middle aged ‘til I die

We believe that marketers are leaving money on the table by failing to make meaningful connections with today's 50 somethings!

January 31st, 2019
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Founded Blog, Founded Thinking

Brand Unicorn

The attributes and characteristics of high growth technology businesses and the secrets to finding a winning brand formula that captures the market’s imagination.

October 12th, 2018
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Founded Blog, Founded Thinking

How fashion brands are encouraging new consumer behaviours to tackle the sustainability challenge.

Going beyond product-led initiatives when tackling sustainability in the garment market.

August 30th, 2018
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Founded Blog, Founded Thinking

Uniting a nation: Four community principles that brands can leverage from England’s World Cup success.

World Cup fever may have waned, but Gareth's principles are here to stay.

August 16th, 2018