Avante Price and Eli Taylor-Lemire founded social event platform Posh to make discovering and hosting events feel less like a chore and more like the culture it actually is. Now, they just raised a $37 million Series B, led by FirstMark Capital, to scale it.
The story starts at New York University in 2019, where Price and Taylor-Lemire were close enough to the problem to feel it in real time. In interviews, Price has described being cheated by promoters while throwing events, running into the same workflows and limits that frustrate countless independent organizers trying to build connections in real life.
With that frustration in mind, Price and Taylor-Lemire founded Posh, initially as a tool to run their own events, to make the organizer the engine. Because in their view, the platform should be designed around the people running – and interacting – with the show.
How Posh found its footing
In its early years, Posh looked like what Price had once dubbed “Shopify for events” – a product suite meant to help organizers run the unglamorous parts of going out. Reports have suggested that Posh’s model is straightforward, with it typically taking about a 10% cut on paid tickets plus $0.99 per ticket.
The numbers so far suggest the approach has found a market. Price has estimated that Posh has processed $350 million in GMV and sold 25 million tickets since inception, with an estimated $40 million in cumulative revenue. “Top organizers” reportedly generate more than $10 million on the platform.
In 2024 alone, Posh said it generated roughly $10 million in revenue on more than $83 million in ticket sales, the same year it raised its $22 million Series A. The platform now reportedly counts nearly 8 million users and close to 50,000 organizers.
Creating a platform for the IRL creator economy
But Posh’s ambitions, as the founders describe them now, extend beyond being a better ticketing tool or event platform. The startup’s vision reframes the organizer as a “connector” – someone who brings people together in real life and, in doing so, produces a kind of value that doesn’t fit neatly into traditional creator-economy boxes.
Posh argues that discovery for experiences is still stuck in “archaic” patterns, and that the next chapter is building distribution – helping the right people find the right room at the right time – so experiences don’t rely on endless links and fragmented group chats to fill up.
The product roadmap also reflects that thinking. Beyond the payments and logistics layer, the New York-based events startup is focused on identity, community, and discovery for event-goers, too.
They are building toward a TikTok-style platform where people can find what’s happening around them, eventually making it easier for a new generation of connectors to start and grow communities of their own.
Building beyond weekend plans
In practice, the platform has broadened beyond club nights and campus parties. Fortune notes Posh now powers events including Palm Tree Festival, and We Belong Here, and has been used for brand activations with names like Lamborghini, Adidas, the NBA, Celsius, HBO, and Complex.
Posh has also attracted hires from companies including Meta, Reddit, Amazon, Hinge, Spotify, Block, and Canva, which serve as an indicator that the team sees the problem as bigger than just another nightlife software.
For two founders who started this as students solving their own weekend logistics, there’s a neat continuity in where they’ve landed. They’re still designing for the people opening their phone and asking what’s happening tonight, just at a very different scale.
And if their bet is right, Posh’s payoff is far more than just another efficient ticketing stack. It’s a new kind of platform where real-world connection is easier to start, easier to sustain, and easier to build a business around – so more people can become the ones who bring everyone together.
