STEVEN BARTLETT’S COMPANY ‘STEVEN.COM’ HITS $425M VALUATION

Steven Bartlett

It’s 2017, on the way home from work Steven stops at the Apple Store and buys a $100 mic.

He gets in, plugs it into GarageBand, and starts reading thoughts from his diary out loud.

Little did he know, this would be the event that would change the course of his life…

Flash forward to today and that very business, which includes Bartlett’s creator media assets and creator ventures, has just closed a major eight-figure investment at a $425 million valuation, led by renowned investors Slow Ventures and Apeiron Investment Group.

In what’s believed to be Europe’s largest ever creator holding raise,

Bartlett, the creator and host of global phenomenon The Diary Of A CEO,  is placing the same bet Walt Disney made on Mickey Mouse – that one character can become an empire.

His version of that character is the creator.

Steven Bartlett

“My ultimate ambition is to build the Disney of the creator economy – and the strategic partners this funding round has brought on board has enabled me to take a big step in that direction.

For the last century, companies like Disney, from its starting point with Walt Disney himself, has demonstrated the power of a single piece of intellectual property.

He and his successors built a global empire by taking a character like Mickey Mouse and building a universe around him: films, theme parks, merchandise and more.

With my team, I think we are building the modern version of this model. But in our world, the IP is not a fictional character, the creator is the new franchise.”

Steven Bartlett

Steven Bartlett

Steven Bartlett with Jimmy Fallon on The Tonight Show Starring Jimmy Fallon

Steven has secured backing from some of the world’s most forward-thinking investors and founders…

“We’ve long believed that creators are the next great entrepreneurs, and Steven Bartlett is a first rate example.

We couldn’t be more excited to back him through the Slow Creator Fund as he scales Steven.com across media, products and technology”


 

Megan Lightcap, Partner, Slow Ventures

“I have known Steven for several years now, and he is one of the brightest visionary entrepreneurs I’ve ever worked with – a true and rare asset to British entrepreneurship.

Him and his world class management team are building the infrastructure to transform individual creators into institutional-grade businesses through an integrated ecosystem of media, ventures, and technology.”

Christian Angermayer, Apeiron Investment Group

But why this moment?

By 2030, creators will contribute to a $528 billion industry. Steven.com will take creators from talent to business, by funding them and powering their growth.

Steven has already proven this model works.

The clearest example?

The Diary of a CEO is the second-biggest interview podcast in the world, with 13M YouTube subscribers and 70M monthly views/downloads.

It’s also the No. 1 podcast in the UK and Europe, adding 600,000 new YouTube subscribers every month, making it the fastest-growing show in the world.

Previous guests include Michelle Obama, MrBeast, Matthew McConaughey, Louis Tomlinson, Simon Cowell, Boris Johnson and, most recently, former Liverpool FC manager Jurgen Klopp.

And it’s not just his platform that’s growing…

Through his media division, Flight Story, Steven is already behind some of the most prominent creator talent, including Trevor Noah, Davina McCall, and Paul C. Brunson.

 

Disney started with a mouse.

Steven.com has started with creators.

But the real question is, what does a universe look like when it doesn’t start from scratch, but with a following?