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Building a new audience for P&O Cruises

 

Our new TV commercial ‘Souvenirs’ seeks to connect with a new segment of British holidaymakers who are looking for more enriching travel experiences, but who may have not yet considered a cruise.

 

Featuring Rob Brydon’s character Huw and his fictional wife Jenny, ‘Souvenirs’ paints a picture of a more authentic travel experience that allows guests to immerse themselves in the local culture and natural beauty of Dubai and Arabian Gulf. The very deliberate ‘filmic’ style seeks to involve the viewer in a travel experience that is rich with exoticism and cultural diversity.

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