Harnessing digital content to spark re-evaluation of cruising in the holiday market

The latest instalment in our ‘This is the Life’ campaign for P&O Cruises sees ‘Huw’, played by Rob Brydon, embarking on a cruise holiday to Norway with his son ‘Richard’, who starts off as a somewhat reluctant cruiser. Set in the breathtaking Norwegian Fjords, we see the pair enjoying a range of adventures, from ziplining to kayaking, providing more than enough adventure to shatter Richard’s cruise scepticism.

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