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POINT A HOTELS

A springboard to your destination

Coinciding with the expansion of their hotel portfolio, Queensway group tasked Founded with building an entirely new brand within the budget hotel category. Ethnography and interviews yielded the insight that in the budget hotel category, it’s not the hotel people are interested in, but instead what they’ve come to do- their point b.

If you've got this far, you must have a commercial agenda

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