‘Bring Kitchens to Life’
Samsung is a challenger in the world of built-in appliances and focused on growing their market share. With the majority of appliance purchases being part of a complete kitchen refresh or purchase, engaging kitchen designers and specialists was key to success.
Our Founding Idea – Bring Kitchens to Life – allowed us to showcase how Samsung’s innovative product features and technology dovetail seamlessly into the busy lives of today’s connected consumers. It created brand distinction in a crowded marketplace and positioned Samsung as the partner, uniquely positioned to help kitchen specialists grow their businesses.