Helping the next generation of GB athletes succeed

‘I Will Be Next’ is the Founding Idea created for SportsAid. Over 80% of Team GB’s medal winners at London 2012 were supported by SportsAid. We wanted to capitalise on the emotion of the games to remind people of the need to support the next generation of elite athletes. ‘I Will Be Next’ demonstrated just how committed SportsAid athletes are to becoming our future sporting stars and heroes. Donations have rocketed and so has the charity’s profile – HRH The Duchess of Cambridge is now a patron.

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