Worth doing right

Staysure tasked Founded with a complete brand overhaul, from articulating the founding idea for the brand, to codifying its core values, through to its expression across broadcast, digital and print. Research showed a trust gap in the medical travel insurance category, with people often worrying that they haven’t bought the right insurance, leaving them feeling unsure of whether they are properly covered. This insight led to the new brand proposition “Worth Doing Right”, reflecting Staysure’s commitment to tailor making its policies to each individual customer.

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