About
Founded

FOUNDED is an authoritative, social-first business publisher at the epicentre of founder and startup culture.

We spotlight entrepreneurs and startups pushing boundaries and setting the pace.

Every story blends editorial discipline with culture-first storytelling, in a manner that resonates.

Our mission?

Inspire and empower founders through stories that matter.

We champion the underdogs, bring clarity to the challenges, and humanise the people
behind the numbers.

We uncover the startups you don’t know yet, while keeping you ahead of the news that shapes your founder journey.

We turn today’s news into cultural conversation.