“Our end goal vision is that literally anyone … can just show up and we’ll give them the entire playbook and all the tools they need to be successful.”
John Hu
ON THE FUTURE OF STAN STORE
September 5, 2025• 8:31 EDT
Modified Dec 05, 2025
Steven Bartlett becomes co-owner of Stan Store
Steven Bartlett, host of The Diary Of A CEO podcast, has made the largest deal of his career, becoming the co-owner of Stan Store, a revolutionary creator platform currently generating over $30 million annually.
Stan Store simplifies the entrepreneurial journey, allowing anyone to launch their own business seamlessly through a single link in their bio – no complex websites required.
Inspired by this personal success story, Steven travelled to Los Angeles to meet Stan Store founders John Hu and Vitalii Dodonov. After weeks of discussions, they finalised a substantial equity investment, officially making Steven a co-owner
This partnership began with a relatable moment. Six months ago, Steven returned home to find his partner frustrated by the complexities of building a WordPress website for her breathwork business. Coincidentally, that same day, Steven received an email from John Hu, co-founder of Stan Store, introducing a platform designed specifically to alleviate these challenges.
Recognising the immediate value, Steven suggested his partner give Stan Store a try. Within minutes, she had her business up and running, saving significant time, money, and stress. This powerful experience underscored the tangible impact Stan Store could have on entrepreneurs worldwide.
“Having navigated my own journey and built businesses from the ground up, I totally get the ambition of every creator looking to work for themselves,” he said.
“Stan is the easiest and most affordable way to get started as a creator entrepreneur.”
STEVEN BARTLETT
ON STAN STORE
Steven Bartlett is an investor in Founded