Creators are no longer just entertainers, they’re the entrepreneurial driving force of the UK economy
Being a YouTuber was a job that didn’t exist 25 years ago, but for today’s younger generation, becoming one is a dream, with many aspiring to follow in the footsteps of those they watch online.
And for good reason.
In 2024, UK YouTube creators contributed £2.2 billion to the economy and supported around 45,000 jobs. That’s not a niche, it’s a workforce the size of a small city.
And this isn’t just about chasing celebrity status. For many, it’s about exploring what they love, without compromise.
Just look at the data. According to Whop, over 50% of 12–15-year-olds surveyed said they wanted to be YouTubers or TikTok creators, inspired by million-dollar successes like the Sidemen, MrBeast, Emma Chamberlain, and more.
As Whop co-founder Cameron Zoub puts it: “Unlike TV, movie, or sports celebrities, these digital figures feel more relatable and accessible, making the YouTuber career path seem achievable.”
And now policy is starting to catch up. The UK Parliament is pushing for fairer contracts and stronger rights, recognising the sector’s growing economic power.
As creators gain influence, their role as entrepreneurs is becoming deeply embedded in the UK’s employment market, a trend that shows no sign of slowing.
