From sleep tracking to blood tracking, WHOOP’s latest move aims to make blood-testing as routine, and as affordable, as your workouts.
Will Ahmed built Whoop to answer one nagging question: “What’s really happening inside me?” The newest step is literal. Advanced Labs, now opening to what the company says is a 350,000-person queue, brings clinician-reviewed blood tests into the same app that tracks your nights and workouts.
Results feed into your WHOOP’s activity, sleep, breathing, and blood pressure to generate personalized guidance.
Pricing aims to be accessible: $199 for one test a year, $349 for two, or $599 for four, layered on top of the device membership, which runs about $200–$350 yearly.
It starts in the U.S. with a few states excluded for now, and will widen from there. Each report comes with a clinician review and an action plan inside the app.
Zoom out and the move fits a broader shift.
Bloodwork isn’t just for diagnosis anymore.. With rivals charging more than Whoop, at roughly $500 a year, Whoop is trying to make knowing your baselines a routine, not a luxury.
Steven Bartlett is an investor in Founded
