WHOOP’S latest move aims to make blood-testing as routine, and as affordable, as your workouts
WHOOP tracks your sleep, your training, and your stress, and now you can track the chemistry that powers all three. WHOOP is opening Advanced Labs, providing clinician-reviewed blood tests that plug straight into the app, with 350,000 people registering their interest.
Results feed into your WHOOP’s activity, sleep, breathing, and blood pressure to generate personalized guidance for its users with each report coming with a clinician review and an action plan inside the app.
Pricing is at $199 for one test a year, $349 for two, or $599 for four, layered on top of the device membership, which runs about $200–$350 yearly. Starting in the U.S. with a few states excluded for now, with the intention to scale.
Zoom out and the move fits a broader shift. Bloodwork isn’t just for diagnosis anymore, with rivals charging more than WHOOP, at roughly $500 a year, WHOOP is trying to make knowing your baseline a routine, not a luxury.
